Tesco highlights ‘value hacks’ for consumers during cost of living crise
Tesco has launched a campaign to highlight ‘value hacks’ to help customers save money during the current cost of living crisis. This includes highlighting the £17million worth of Clubcard vouchers which must be used before the end of the month.
The supermarket says it is alerting Clubcard members in possession of the vouchers, which will expire at the end of May, that they can use them to “get more for their money and help them spend less at Tesco”. The vouchers were originally issued in 2020.
Other “value hacks” highlighted by Tesco include its Aldi Price Match initiative, which sees the supermarket matching around 650% of its product prices to the cost of the comparable product at the discounter. Tesco is also highlighting its Scan as You Shop service, which it says allows customers to keep tabs on their spending by scanning their items as they go.
The supermarket is also drawing attention to other uses of the Clubcard for members beyond saving money on groceries. Clubcard vouchers can be redeemed for up to three times their value at one of the supermarket’s reward partners. This means that £10 worth of vouchers on your store could instead become £30 to use with a partner such as Pizza Express or Cineworld.
With the cost of fuel rising, Tesco is also pointing out that Clubcard vouchers can be used to get cash back on the cost of filling up the car at Tesco petrol stations. Vouchers expiring in May could fill nearly 200,000 family cars, according to the supermarket.
Tesco aims to emphasize its value proposition at a time when consumers are cash strapped.
“We know it’s tough right now, so we want to show customers all the ways we can help them spend less and leave more money in their pockets – to manage the rising cost of life, or to care for themselves and their loved ones,” says Alessandra Bellini, Chief Customer Officer of Tesco.
Qantas to launch world’s longest passenger flights
Qantas said it would start operating flights from Sydney to London and New York from 2025. Flights between Sydney and London would take around 20 hours, making it the longest passenger flight in the world.
The Australian airline says it has purchased a range of Airbus A350-1000 jets capable of making the trip. Qantas has been working on the plan, dubbed Project Sunrise, for around five years, with the Covid-19 pandemic delaying the plans.
In 2018 Qantas began offering direct 17-hour direct flights between London and Perth in Western Australia, and in 2019 it carried out a series of test flights from the east coast to the UK and New York. .
“This is the final frontier and the final solution to the tyranny of distance,” says CEO Alan Joyce.
The first of these flights is expected to be delivered at the end of 2025. The planes will be equipped with “wellness zones”, which will include self-service snacks and areas to move around. These will be designed to mitigate potential health risks associated with flying such long distances, such as deep vein thrombosis. The seats will also be more spacious than usual, says Qantas.
The airline says the planes will be “capable of flying direct from Australia to any other city” in the world, while being 25% more fuel efficient than previous planes.
Asda owners reportedly consider selling EG Group’s forecourt business
Asda owners, the Issa brothers, are said to be in talks to sell their gasoline business to Canadian convenience store giant Couche-Tard.
Talks between the Canadian company and the Issa brothers’ EG Group value the company at around $16bn (£12.8bn) including debt.
The EG Group operates numerous service station businesses in the UK and USA. The group also owns the Leon fast food chain.
A deal could unlock funds for the Issa brothers and their private equity partners TDR Capital to acquire Boots. The pharmacy and beauty chain is sold by its parent company, Walgreens Boots Alliance. The Issa brothers have been touted as a likely bidder for Boots, with final bids for the company expected this month.
The Wall Street Journal reported that talks between Couche-Tard and EG Group have “turned hot and cold” in recent weeks as the two companies negotiate the price.
However, if the merger went ahead and the two companies merged, the group would have more than $70bn (£55.9bn) in annual sales and 21,000 fast food restaurants, petrol stations and grocery stores.
EU accuses Apple of abusing its position in the contactless payments market
EU regulators have accused Apple of breaching competition law by limiting rivals’ access technology that is essential for making contactless payments.
Apple is accused of preventing key inputs needed to develop and run mobile payment applications. The European Commission says it received evidence that Apple’s behavior caused some developers to stop building their own mobile wallet apps because they were unable to reach iPhone users.
The European Commission says the move unfairly benefits the company’s own Apple Pay service and therefore limits consumer choice.
“We initially found that Apple may have restricted competition,” said Margrethe Vestager, the commission’s executive vice president. “By excluding others from the game, Apple has unfairly shielded its Apple Pay wallet from competition. If proven, this behavior would amount to abuse of dominance, which is illegal under our rules.
Apple denies the charge and says it will engage with the commission on the matter. Apple could face fines of up to 10% of its global revenue, which totaled $365bn (£291.9bn) in 2021, if the charges are upheld.
Apple also faces a separate competition probe from EU regulators over how it levies fees on purchases and subscriptions made through its App Store. The investigation follows a complaint by streaming service Spotify last year and saw investigators conclude the practice could ultimately lead to higher prices for consumers.
Agency launches line of charity t-shirts mocking marketing soundbites
Halo, an independent British agency, has launched a range of t-shirts, encouraging marketers to shake off the cliché industry phases that annoy them, by putting them on their chests.
The line of t-shirts is aimed at the overused marketing phrases that can grind the gears of marketers. Phrases on the t-shirts include: “It could have been an email” or “You don’t need a Metaverse strategy”.
While aiming to irritate sound bites through limited edition t-shirts, Halo is also raising money for a good cause. All proceeds from sales go to 1625 Independent People, which is a charity that works with young people who are homeless, out of care or at risk of homelessness in the South West.
“We hope this little statement will have a positive effect on the work of the charity 1625 Independent People, while perhaps highlighting some of the mischief that has been sprung up in the marketing world,” says Paul Bailey, Chief Strategy Officer brand, “Really, it’s kind of fun to do something good.