Spending €100,000 on festivals in the New Ross district brings millions to the region, according to the district’s top official, Eamonn Hore.
Announcing the proposed budget for festivals at the New Ross Municipal District meeting on Wednesday, District Manager Mick McCormack said the €100,000 allocation was up to New Ross Municipal District elected officials to decide for the year to come.
“This is a significant investment by members in local festivals in the community, which also act as important attractions for the region and promote New Ross nationally and internationally,” said Mr McCormack.
Councilor Michael Sheehan questioned the value to council from hosting the festivals and asked for a cost-benefit analysis report.
Mr McCormack said: ‘We’ve done this before and it’s significant in terms of overnight stays and benefits to the region in general.’
Mr Hore said: “For €100,000 I think we are getting one of the best value for money in the country. €55,000 is spent on organizing free events like summer sessions and we have three international festivals. A report was released which showed the Kennedy Summer School brought in $225,000 for the city and the advertising profit was $1.76 million; it’s the amount of information (about New Ross) broadcast on television.
“The three festivals bring attention to New Ross and sometimes help the economy and the culture. To paraphrase Oscar Wilde: ‘you get the price of everything and you miss the value’.
Cathaoirleach Cllr Bridín Murphy said: “I think we are in an ideal and unique position in New Ross to have such an array of festivals.”