Intel Corp. will rebrand its entry-level laptop processor lines Pentium and Celeron next year, the company announcement today.
Both processor lines will be offered under a new brand, Intel Processor, starting in the first quarter of 2023. Intel said the change is designed to simplify the buying experience for customers.
“Intel is committed to driving innovation for the benefit of users, and our entry-level processor families have been critical in raising the PC standard at all price points,” said Josh Newman, CEO of interim of Intel’s Mobile Client Platforms division. “Intel’s new processor branding will simplify our offerings so users can focus on choosing the right processor for their needs.”
The Pentium and Celeron product lines include central processing units that are primarily designed for entry-level laptops. Both brands have been in use for more than two decades. The Pentium product line was launched in 1993 and the Celeron series of processors debuted five years later in 1998.
The original Pentium chip Featured 3.1 million transistors made using an 800 nanometer manufacturing process. The chip was Intel’s first processor to feature a superscalar architecture, or an architecture capable of executing more than one computational instruction per clock cycle. It offered a clock speed of 60 megahertz, which is about one-hundredth the maximum speed of Intel’s current flagship desktop processor, the Core i9-12900KS.
In the years following its launch in 1993, the Pentium series of chips became Intel’s flagship line of processors for the PC market. Intel began selling its flagship processors under another brand, Intel Core, in 2006 and refocused the Pentium series primarily on entry-level laptops.
The Celeron series of chips are also designed for entry-level laptops. The series processors are especially widely used in Chromebooks, low-cost laptops powered by Google LLC’s Chrome OS operating system. According to research from International Data Corp., computer makers sold more than 37 million Chromebooks in 2021.
The Pentium and Celeron product lines include processors based on several different chip architectures. Many Celeron processors are based on Intel’s Atom architecture, which prioritizes power and cost efficiency over performance. The Pentium series, in turn, includes processors that use more advanced core designs.
The fastest Pentium chips, sold as Pentium Gold, use the same Alder Lake architecture that powers Intel’s flagship Intel Core processors. Alder Lake’s architecture is based on the company’s latest seven-nanometer manufacturing process. Chips that use the architecture include two sets of cores, one of which is optimized for power efficiency while the other prioritizes performance.