LPL Financial welcomes Sterlin –


CHARLOTTE, North Carolina, December 20, 2021 (GLOBE NEWSWIRE) – LPL Financial LLC (LPLA, Financial) announced today that Sterling Wealth Group has joined the broker, registered investment advisor (RIA) and custodial platforms of LPL Financial. The Sterling team told LPL they have around $ 390 million in advisory, brokerage and pension assets. * They come from MML Investors Services.

Founder Robert Sterling Madden CLU, ChFC, CFP® started the Melville, NY firm over 35 years ago when he discovered his passion for helping others achieve their retirement dreams. He is accompanied by his son, Michael Sterling Madden, CFP®, who has 20 years of experience in the financial services industry. Sterling Wealth Group’s vision is to help clients clarify their definition of financial success and provide them with long-term financial strategies to achieve it.

“As client-centered advisors, we want to make a difference in the lives of every client,” said Bob Madden. “We are committed to putting our knowledge and resources in place to help our clients work on what is important to their financial well-being by providing them with personalization, professionalism and quality service. “

As the family team prepares for future growth and the next chapter of their business, they have chosen to align with LPL and JFC Advisor Network. “We spent at least a year doing due diligence to determine what was best for our customers and our business,” said Bob Madden. “We examined the technological capabilities, the breadth of investment options, research and resources before concluding that LPL’s integrated platform is simply unmatched. We also appreciate the family environment and the extra support provided by JFC. We are convinced that this new relationship will improve the customer experience and allow us to meet their needs more effectively and efficiently. “

Outside of work, the team is very committed to giving back, especially to those who serve in the military. Bob Madden is a United States Naval Academy graduate who served as a surface warfare officer for six years before joining the financial services industry. He is co-founder and president of Cost of Freedom, Inc., whose mission is to pass on the core values ​​of honor, courage and commitment to future generations. It remains passionate about honoring Soldiers and Marines, and annually hosts Wounded Warriors and Wounded Marines during an annual Cost of Freedom Weekend held during the Army-Navy match. He is a board member of America’s Vet Dogs and the Guide Dog Foundation, and also supports the Injured Marine Semper Fi Fund and the Travis Manion Foundation.

“It is with great pride that we welcome Bob and Mike Madden of Sterling Wealth Group to JFC Advisor Network and LPL,” said Jack Connealy, Founder of JFC Advisor Network. “Bob has dedicated his life to serving his country, his community and his clients, and he sets an exemplary standard for all of us, both personally and professionally. We are honored that Bob and Mike have chosen to partner with JFC and look forward to supporting their continued growth for years to come.

Scott Posner, Executive Vice President of Business Development for LPL, said, “We extend a warm welcome to Bob and Michael, and we are honored that they are part of the LPL community. Everything we do at LPL is designed to provide Advisors with the support they need to run their practices. Their greatness is our goal. We are committed to delivering powerful capabilities, innovative technology, and robust business solutions to help increase efficiency and create meaningful and differentiated customer experiences. We look forward to supporting Sterling Wealth Group for years to come. “

Consultants, find an LPL business development representative near you.

About LPL Financière
LPL Financial (LPLA) was founded on the principle that the company should work for the adviser, not the other way around. Today, LPL is a leader ** in the markets we serve, supporting more than 19,000 financial advisors, 800 institutional investment programs and 450 independent RIA companies nationwide. We are unwavering in our commitment to the Advisor-Centered Model and the belief that Americans deserve access to the personalized advice of a financial advisor. At LPL, independence means that advisors have the freedom they deserve to choose the business model, services and technological resources that allow them to perfectly manage their practice. And they have the freedom to manage their customer relationships because they know their customers better. Simply put, we take care of our advisors so that they can take care of their clients.

* Approximate value based on asset and holding details provided to LPL from year 2021

** Main custodian RIA (Cerulli Associates, U.S. AIR 2020 Market Report); No. 1 among independent brokers in the United States (based on total revenues, Financial Planning magazine 1996-2021); 1st provider of brokerage services on behalf of third parties to banks and credit unions (TPM Annual Report 2020-2021 Kehrer Bielan Research & Consulting); Fortune 500 in June 2021

Securities and advisory services offered by LPL Financial LLC, an SEC-registered brokerage and investment advisor. FINRA / SIPC member

Throughout this communication, the terms “financial advisers” and “advisers” are used to refer to the registered representatives and / or representatives of the investment advisers affiliated with LPL Financial LLC. We regularly disclose information that may be important to shareholders in the “Investor Relations” or “Press Releases” section of our website.

Sterling Wealth Group, JFC Advisor Network and LPL Financial are separate entities.

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Media contact:
Lauren Hoyt-Williams
(980) 321-1232
[email protected]



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