Perion Reiterates Annual Guidelines –


Perion+Network+Ltd. (NASDAQ: PERI) (TASE: PERI) a global advertising technology company that provides holistic solutions across the three main pillars of digital advertising – ad search, social media and display/video/CTV advertising – today launched an integrated campaign to raise awareness its owner SORTMT Platform. Unlike other offerings on the market, the Perion LOTMT is the first cookieless solution that guarantees complete anonymity for the ultimate privacy technology that users can completely trust.

The video, titled%3Ci%3EThe+complete+guide+to+protecting+your+privacy+online%3C%2Fi%3Edirected by award-winning filmmaker Max Joseph — co-host/executive producer of MTV’s Catfishdirector of HBO Max’s 15 minutes of shame (exec. produced by Monica Lewinsky), as well as a number of hit viral videos for Nike, Samsung and Rainforest Alliance (Cannes Lions Winner).

“As cookies and third-party data are phased out, businesses around the world are forced to deliver privacy solutions that meet rising consumer expectations,” said Doron Gerstel, CEO of Perion. “TO SORTMT does it in a unique and differentiated way that no other cookieless solution can match – as it captures no consumer data. Our short film shows how impossible it is to live a private life in today’s world, and how SORTMT solves the problem. We are honored to have collaborated with Max Joseph to capture SORT’s missionMT with irresistible humor.

TO SORTMTThe machine learning model analyzes millions of combinations of data to create cookieless targeting groups of people who think and react to ads like everyone else. It is the only cookie-free solution allowing advertisers to reach audiences when they are most receptive to seeing an advertisement, without the browser and device limitations faced by cookie-based approaches. .

“When Perion reached out, I was immediately interested,” Max Joseph said. “We live in the wild west of the internet, but SORT provides a much-needed service to verify advertisements for consumers letting people know that an advertisement is safe. Bringing attention to how jumpy we are online versus how cautious we are in real life was relevant, poignant and fun.

Annual Orientation 2022

“With the first half of 2022 behind us and with the visibility we have on the second half, we are confident to reiterate our annual guidance,” added Gerstel.



Orientation 2022

% year-over-year growth(1)





Adjusted EBITDA







(1) Half way orientation

Find the short film here and more information about SORT via the Perion website. The campaign launch was streamed live on Perion’s website and an archived webcast can be found here.

About Perion Network Ltd.

Perion (Nasdaq: PERI) is a global technology company that provides holistic strategic commerce solutions that enable brands and advertisers to effectively “capture and engage” users across multiple platforms and channels, including interactive connected television – or iCTV. Perion achieves this through its synchronized digital branding capabilities, which focus on high-impact creation; content monetization; its brand search network, in partnership with Microsoft Bing; and social media management that orchestrates and optimizes paid advertising. This diversification positions Perion for growth as budgets change between categories.


TO SORTMT, or Smart Optimization of Responsive Traits, is a technology result of Perion’s investment in its “Intelligent HUB” – a platform for pulling signals across all advertising channels and optimizing traffic at scale, producing performance metrics. engagement and higher KPIs. TO SORTMT is powered by Undertone, a Perion company and the leader in data-driven, high-impact smart campaigns. Multidimensional targeting technology identifies otherwise unrecognized similarities between users and creates different groups – which is the “Responsive Traits” component of the platform.

Non-GAAP Measures

Non-GAAP financial measures consist of GAAP financial measures adjusted to exclude stock-based compensation expense, retention and vesting expense, remeasurement of contingent consideration related to acquisition, amortization of intangible assets acquired and related taxes, one-time expenses, foreign exchange costs, gains (losses) associated with ASC-842, and certain accounting entries under the accounting rules on business combinations companies that require us to recognize a legal performance obligation related to the revenue arrangements of an acquired entity based on its acquisition-date fair value. Adjusted earnings before interest, taxes, depreciation and amortization (“Adjusted EBITDA”) is defined as operating profit excluding stock-based compensation expense, amortization, acquisition-related items consisting of amortization of intangible assets, acquisition-related expenses, gains and losses recognized on changes in the fair value of contingent consideration agreements and certain accounting entries under accounting rules on business combinations which we require the recognition of a legal performance obligation related to the revenue arrangements of an acquired entity based on its fair value at the acquisition date. Revenue after traffic acquisition costs (“Revenue excluding TAC”) presents revenue less traffic acquisition costs, reflecting that a portion of our revenue must be directly transferred to publishers or advertisers and presents our revenue as excluding these items.

The purpose of these adjustments is to provide an indication of our performance excluding non-cash charges and other items considered by management to be outside of our core operating results. These non-GAAP measures are among the primary factors used by management in planning and forecasting future periods. In addition, non-GAAP measures are regularly used internally to understand, manage and evaluate our business and to make operational decisions, and we believe they are useful to investors as a consistent and comparable measure of the ongoing performance of our activities. However, our non-GAAP financial measures are not intended to be considered in isolation or as a substitute for comparable GAAP measures and should only be read in conjunction with our consolidated financial statements prepared in accordance with GAAP. In addition, these non-GAAP financial measures may differ materially from non-GAAP financial measures used by other companies. Due to the high variability and difficulty in making accurate predictions and projections of some of the information excluded from these projected measures, as well as some of the excluded information that is not verifiable or accessible, we are unable to quantify certain amounts that would be required for such presentation without unreasonable effort. Accordingly, a reconciliation of non-GAAP forward-looking financial measures is not included.

Forward-looking statements

This press release contains historical information and forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 with respect to Perion’s business, financial condition and results of operations. The words “will”, “believe”, “expect”, “intend”, “plan”, “should” and similar expressions are intended to identify forward-looking statements, and our preliminary results also constitute forward-looking statements. These statements reflect Perion’s current beliefs, assumptions and expectations regarding future events and are subject to risks and uncertainties. Many factors could cause Perion’s actual results, performance or achievements to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements or financial information, including, among others, failure to realize the anticipated benefits of the companies and businesses we have acquired and may acquire in the future, risks relating to the integration of companies and businesses we acquire, including employee retention and customer acceptance; the risk that such transactions will divert management and other resources from ongoing business operations or otherwise disrupt the conduct of such activities, potential litigation associated with such transactions, and general risks associated with Perion’s business, including intense and frequent changes in the markets in which the companies operate and in general economic and business conditions, loss of key customers, unpredictable sales cycles, competitive pressures, market acceptance of new products, inability to achieve efficiency and cost savings, changes in business strategy and various other factors, whether or not referenced in this press release. Various other risks and uncertainties may affect Perion and its results of operations, as described in Perion’s reports filed with the Securities and Exchange Commission from time to time, including its Annual Report on Form 20-F for the fiscal year ended on December 31, 2021 filed with the SEC on March 16, 2022. Perion undertakes no obligation to update these forward-looking statements.

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